One of the downsides of setting consumers' expectations with evaluations of products or services is that they tend to pay closer attention to negative aspects during consumption,and therefore,provide less-favorable quality and satisfaction evaluations.

Question

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Research has shown that when consumers have high expectations of a product or service, they tend to be more critical and notice even minor negative aspects during consumption, which can lead to less-favorable quality and satisfaction evaluations. This is known as the negativity bias.

One of the Downsides of Setting Consumers' Expectations with Evaluations