Consumer learning from marketer-controlled communication is often limited because
A) of a lack of processability.
B) consumers cannot relate it to their lives.
C) it often does not match consumer decision-making patterns.
D) memory is limited.
E) of the low credibility of the marketing message.

Question

Quizplus · Accepted Answer

Marketer-controlled communication often lacks credibility because consumers may perceive it as biased or self-serving, which limits their learning from such messages.

Consumer Learning from Marketer-Controlled Communication Is Often Limited Because