Testing consumer expectations through experience is known as
A) consumer hypothesis testing.
B) sensation experiencing.
C) operant conditioning.
D) classical conditioning.
E) modeling.

Question

Quizplus · Accepted Answer

Consumer hypothesis testing refers to the process through which consumers test their expectations regarding a product or service through direct experience. This allows them to confirm or reject their initial beliefs and adjust their expectations accordingly.

Testing Consumer Expectations Through Experience Is Known as