After Ned bought an IBM desktop computer,he felt uneasy and sought out information from magazines and friends that was favorable to IBM and unfavorable to Compaq or Apple.Ned was probably trying to
A) increase brand awareness for IBM.
B) reduce dissonance.
C) decrease brand awareness for the other brands.
D) increase brand knowledge for that product category.
E) increase his involvement in processing information about other brands.

Question

Quizplus · Accepted Answer

Ned is experiencing post-purchase dissonance, which is the psychological discomfort or tension that arises from doubts and concerns after making a difficult decision. He is seeking out information that confirms his choice and reduces the dissonance he feels. This behavior is common after making a significant purchase, especially when choosing between multiple options. Therefore, Ned is trying to reduce his dissonance by seeking out biased information that supports his decision.

After Ned Bought an IBM Desktop Computer,he Felt Uneasy and Sought