Within the disconfirmation paradigm,____ are desired product and service outcomes and include "pre-consumption beliefs about overall performance or the levels or attributes possessed by a product (service) ."
A) purchases
B) cognitions
C) expectations
D) performances
E) confirmations
Correct Answer:
Verified
Q37: For many years,consumers believed that Listerine prevents
Q38: After Ned bought an IBM desktop computer,he
Q39: When evidence is ambiguous,the confirmation bias and
Q40: Post-decision dissonance is particularly likely to occur
Q41: Coca Cola is considered the "top dog"
Q43: Performance can be either
A) affective or cognitive.
B)
Q44: The marketer will want to _ when
Q45: Dissatisfaction would likely lead to all of
Q46: Satisfaction is critical because it leads to
A)
Q47: Within the disconfirmation paradigm,performance determines
A) consumers' perceptions
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