The marketer will want to ____ when consumers are highly motivated to learn and have a high level of prior knowledge about the top dog.
A) infill information
B) create a framework
C) reinforce the agenda
D) block exposure to evidence
E) explain the experience

Question

Quizplus · Accepted Answer

When consumers are highly motivated and knowledgeable, marketers may want to block exposure to evidence that contradicts the top dog to maintain the consumer's positive perception.

The Marketer Will Want to ____ When Consumers Are Highly