Satisfaction is critical because it leads to
A) advertising.
B) advertising and high-elaboration processing.
C) brand-based evaluation of the alternatives.
D) repeat purchase, brand loyalty, and positive word of mouth.
E) attribute-based evaluation of the alternatives.

Question

Quizplus · Accepted Answer

Satisfaction plays an important role in repeat purchase and brand loyalty. A satisfied customer is more likely to make repeat purchases, become loyal to the brand, and provide positive word-of-mouth recommendations to others. This choice is the only one that mentions these outcomes.

Satisfaction Is Critical Because It Leads to