Walnut Crest advertised to create expectations for its Chilean Merlot wine by encouraging U.S.consumers to take the "$1,000,000 Taste Challenge." This is an example of an underdog trying to
A) block exposure to evidence.
B) increase ambiguous information.
C) use promotions to get consumers to try the brand.
D) avoid comparisons with the market leader
E) explain the experience.

Question

Quizplus · Accepted Answer

The "$1,000,000 Taste Challenge" is a promotional tactic to encourage consumers to try the brand, which is a form of using promotions to get consumers to try the brand. This is an example of an underdog trying to increase brand awareness and trial among consumers by using a creative and attention-grabbing campaign.

Walnut Crest Advertised to Create Expectations for Its Chilean Merlot