Fred felt a high level of satisfaction with his new computer right after purchase,but his satisfaction steadily declined over time.He is most likely what is known as a ____ consumer.
A) highly affective
B) high-involvement
C) low-involvement
D) high need for cognition
E) low need for cognition

Question

Quizplus · Accepted Answer

High-involvement consumers often experience initial satisfaction with a purchase, but their satisfaction may decline over time as they critically evaluate their decision and compare it to other options or newer models.

Fred Felt a High Level of Satisfaction with His New