Within the disconfirmation paradigm,performance determines
A) consumers' perceptions of risk.
B) ambiguity.
C) expectations for product outcomes when motivation is high.
D) whether expected outcomes have been achieved.
E) expectations for product outcomes when motivation is low.

Question

Quizplus · Accepted Answer

Within the disconfirmation paradigm, performance refers to the extent to which a product has met the expectations of the consumer. This determination of whether expected outcomes have been achieved is what ultimately shapes consumers' levels of satisfaction or dissatisfaction with a product.

Within the Disconfirmation Paradigm,performance Determines