Post-decision dissonance is particularly likely to occur when
A) MAO is low.
B) involvement is low.
C) the need for cognition is low.
D) the number of associations tied to a brand is high.
E) there is more than one attractive alternative.

Question

Quizplus · Accepted Answer

Post-decision dissonance occurs when there are multiple attractive alternatives, making the decision-making process more difficult and creating uncertainty or doubt about whether the chosen option was the best one. This is because the individual is considering the potential benefits or drawbacks of the other options that were not chosen, leading to a sense of regret or dissatisfaction with the chosen alternative.

Post-Decision Dissonance Is Particularly Likely to Occur When