A negative disconfirmation is when
A) expectations are lower than expected.
B) performance is worse than expected.
C) retrieval is low.
D) there is a negative confirmation bias.
E) there is a positive confirmation bias.

Question

Quizplus · Accepted Answer

A negative disconfirmation occurs when the actual performance or experience falls below the expectations of the individual. Therefore, option B is the correct choice. Option A is incorrect because it states that expectations are lower than expected, which is not a negative disconfirmation. Options C, D, and E do not relate to the concept of disconfirmation.

A Negative Disconfirmation Is When