When MAO is high and consumers are dissatisfied,they are more likely to
A) keep quiet but not return.
B) be upset but try the product again.
C) not care because they already have strong positive biases.
D) complain.
E) not care because they are highly motivated.

Question

Quizplus · Accepted Answer

When MAO (Magnitude of Actual Outcome) is high and consumers are dissatisfied, they are more likely to complain as they feel that their expectations were not met. They might also share their negative experience with others, which can harm the reputation of the product or brand.

When MAO Is High and Consumers Are Dissatisfied,they Are More