Customer retention is
A) less important than customer satisfaction.
B) a goal for marketers who want to develop long-term relationships with their customers.
C) the result of marketing promotions.
D) an impossible goal that marketers cannot achieve.
E) more important before a sale than after it.

Question

Quizplus · Accepted Answer

Customer retention refers to the ability of a company or brand to retain its customers over a period of time. It is a crucial goal for marketers who want to develop long-term relationships with their customers. This helps in reducing marketing costs, increasing profits, and building brand loyalty.

Customer Retention Is