____ can help to explain satisfaction or dissatisfaction judgments independent of disconfirmation.
A) Reinforcement
B) Positive expectations
C) Post-decision feelings
D) Negative expectations
E) Subjective judgments

Question

Quizplus · Accepted Answer

Post-decision feelings refer to the emotions that a consumer experiences after making a purchase decision. These feelings can influence their satisfaction or dissatisfaction judgments independent of whether their expectations were met or not. Therefore, post-decision feelings can help explain satisfaction or dissatisfaction judgments independent of disconfirmation.

____ Can Help to Explain Satisfaction or Dissatisfaction Judgments Independent