Dissatisfied consumers could likely do all of the following except
A) take no action.
B) discontinue purchasing.
C) engage in habitual purchasing.
D) complain.
E) engage in negative word of mouth.

Question

Quizplus · Accepted Answer

Engaging in habitual purchasing is not a response to dissatisfaction, as it implies continuing to purchase despite being unhappy with the product or service. Therefore, dissatisfied consumers could do all the other options, including taking no action, discontinuing purchasing, complaining, and engaging in negative word of mouth.

Dissatisfied Consumers Could Likely Do All of the Following Except