Consumers purchasing electronic appliances often use informational influence when making a decision about which appliance to purchase.

Question

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Consumers often seek out information from various sources such as online reviews, social media, and recommendations from friends or family when making a decision about which electronic appliance to purchase. This is an example of informational influence, where people conform to the opinions or behaviors of others because they believe that others have more expertise or knowledge about the product.

Consumers Purchasing Electronic Appliances Often Use Informational Influence When Making