Whenever Carol needed to buy a computer,she asks her friend Reda for advice.Reda works for a university's computer lab and is considered an expert in the computer product category.Reda is a(n)
A) opinion leader.
B) reference leader.
C) weak tie coordinator.
D) market maven.
E) busybody.
Correct Answer:
Verified
Q18: Kenya's family gets together every Saturday to
Q19: Consumers purchasing electronic appliances often use informational
Q20: Social influence can be great in all
Q21: News suddenly appeared in the Associated Press
Q22: A reference group is best thought of
Q24: Access to the Internet and satellite TV
Q25: People become opinion leaders because they
A) have
Q26: _ is (are)important primarily for providing a
Q27: _ is (are)an example of a marketer-dominated
Q28: Opinion leaders might have all of the
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