Opinion leaders play an important role in other consumers' acceptance of new offerings primarily because they are
A) attractive.
B) part of the consumer's reference group.
C) opinionated.
D) personal.
E) credible.
Correct Answer:
Verified
Q24: Access to the Internet and satellite TV
Q25: People become opinion leaders because they
A) have
Q26: _ is (are)important primarily for providing a
Q27: _ is (are)an example of a marketer-dominated
Q28: Opinion leaders might have all of the
Q30: Opinion leaders have an influence primarily because
Q31: Caroline saw a believable advertisement that had
Q32: _ reference groups are groups that we
Q33: Maureen always knows where products are on
Q34: _ are examples of marketer-dominated sources delivered
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