Amazon.com creates a(n)____ by inviting consumers to post their own reviews of the books,music,and other products it sells.

Question

Quizplus · Accepted Answer

Amazon.com's invitation to consumers to post their own reviews of products creates a brand community, in which customers feel a sense of belonging and engagement with the brand. This community can also impact purchasing behavior and brand loyalty. The other options (ad group, marketer reference group, brand extension, advertising reference group) do not accurately describe the relationship between Amazon.com and its customers through consumer reviews.

AmazonCom Creates A(n)____ by Inviting Consumers to Post Their Own