A(n)____ is a specialized group of consumers with a structured set of social relationships centered around a particular brand.

Question

Quizplus · Accepted Answer

A brand community is a specialized group of consumers who have a shared interest or passion for a particular brand or product. They have a structured set of social relationships, often online, where they can connect with other members who share their enthusiasm for the brand. This community may be facilitated by the brand itself or may be entirely consumer-driven. Marketer reference groups and advertising reference groups are not specific to a particular brand, while an ad group is a term typically used in digital advertising. Brand extension refers to expanding a brand's product line into new categories or markets.

A(n)____ Is a Specialized Group of Consumers with a Structured