Systems such as ____ group areas and neighborhoods into more precise clusters based on similarities in demographic and consumption characteristics.
A) America Online
B) JAZZ
C) PRIZM NE
D) CompuServe
E) JAVA

Question

Quizplus · Accepted Answer

PRIZM NE (which stands for "Potential Rating Index by ZIP Market" - New Evolution) is a market segmentation system developed by Nielsen Claritas that uses demographic and consumer behavior data to classify neighborhoods into distinct clusters. The other options listed are not relevant to this type of segmentation.

Systems Such as ____ Group Areas and Neighborhoods into More