The primary benefit of clusters is that they allow marketers to
A) raise the ability of consumers to process information.
B) change the decision-making processes of consumers.
C) segment and target consumers more effectively.
D) reach a wider area of consumers by advertising.
E) encourage the peripheral processing of marketing communications.

Question

Quizplus · Accepted Answer

Clusters allow marketers to segment and target consumers more effectively by grouping them based on certain similarities such as demographics, behaviors, or attitudes. This results in more targeted and personalized marketing communications that are more likely to resonate with the consumers in those clusters.

The Primary Benefit of Clusters Is That They Allow Marketers