Important cultural influences on consumption patterns are the consumer's level of acculturation and
A) intensity of ethnic identification.
B) level of need for cognition.
C) family size.
D) urban living patterns.
E) suburban living patterns.

Question

Quizplus · Accepted Answer

The consumer's level of acculturation and intensity of ethnic identification are important cultural influences on consumption patterns. Acculturation refers to the degree to which a person has adapted to the norms, values, and behaviors of a new culture. Ethnic identification refers to the degree to which a person identifies with and feels a sense of belonging to a particular ethnic group. Both of these factors affect the types of products and services that consumers are likely to purchase. For example, consumers who are highly acculturated may be more likely to adopt mainstream American consumption patterns, while those who strongly identify with their ethnic group may be more likely to purchase products and services that are associated with their cultural heritage.

Important Cultural Influences on Consumption Patterns Are the Consumer's Level