Since Hispanics are concentrated in urban areas and share a common language,they
A) have more homogenous characteristics than the rest of the population.
B) have less homogenous characteristics than the rest of the population.
C) have a higher ability to process media messages.
D) can be targeted through the use of Spanish-language media.
E) have a higher feeling of personal relevance of commonly purchased products than the population as a whole.

Question

Quizplus · Accepted Answer

Since Hispanics share a common language (Spanish) and are concentrated in urban areas, they can be targeted through the use of Spanish-language media. This is a common marketing tactic used to reach the Hispanic population.

Since Hispanics Are Concentrated in Urban Areas and Share a Common