Using the means-end chain analysis,marketers can work backwards to discover the ____ that drive(s)consumer decisions.

Question

Quizplus · Accepted Answer

Means-end chain analysis reveals that consumers make decisions based on deeper values that are important to them. Therefore, E (values) is the best choice as it is the underlying motivation behind consumer behavior. The other options such as features, associations, reference groups, and possessions are all factors that may influence consumer decision-making but are not the ultimate drivers.

Using the Means-End Chain Analysis,marketers Can Work Backwards to Discover