NorthWest Energy has a new program encouraging consumers to use energy efficient CFL bulbs instead of traditional incandescent bulbs.This program is an innovation.

Question

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The statement mentions that NorthWest Energy has a new program that encourages a certain behavior (using energy efficient CFL bulbs). This is an example of innovation, as it involves introducing a new approach in order to address an issue (energy efficiency).

NorthWest Energy Has a New Program Encouraging Consumers to Use