Because the success of new offerings is so important to companies,marketers are often interested in understanding how consumers choose to buy an innovation.This process is known as

Question

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The process of how consumers choose to buy an innovation is known as adoption. Option B, referencing, refers to the process of consumers seeking out opinions and recommendations from others before making a purchase decision. Option C, innovating, refers to the process of introducing new products or services into the market. Option D, creating, refers to the process of developing and designing new products or services. Option E, designating, is not a term commonly used in marketing and is not relevant to the process of how consumers choose to buy an innovation.

Because the Success of New Offerings Is So Important to Companies,marketers