All of the following are characteristics of the innovation that will affect adoption and diffusion except
A) attributes that affect performance but are not perceived by consumers.
B) the perceived value of the innovation.
C) the uncertainty associated with the innovation.
D) the extent to which consumers must learn new patterns of use.
E) the innovation's social relevance.
Correct Answer:
Verified
Q80: The diffusion of microwave ovens was very
Q81: A _ is an innovation with a
Q82: Discuss the process of adoption and resistance.
Q83: Some products like film projectors and black-and-white
Q84: How do marketers apply research on adopter
Q86: _ has (have)two dimensions: observability and social
Q87: Among factors that influence resistance,adoption,and diffusion,_ refers
Q88: Warmth of food is associated with freshness
Q89: How are innovations characterized?
Q90: In the 1970s,everybody owned a novelty called
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents