Reference group emblems are consumption items that serve
A) cognitive needs for information.
B) to fulfill hedonic needs.
C) affective needs for emotional information.
D) as indicators of membership in groups.
E) as necessities.

Question

Quizplus · Accepted Answer

Reference group emblems are consumption items that indicate membership in a particular group. They are often used by individuals to signal their identification with a particular group and to gain recognition and social acceptance from other members of the group. Examples of reference group emblems include brand names, logos, and specific types of clothing or accessories that are associated with certain groups or subcultures.

Reference Group Emblems Are Consumption Items That Serve