For the role acquisition function,product use defines the consumer as an individual and the product meaning derives from the
A) individual.
B) culture.
C) group.
D) emblem.
E) expressiveness of the consumer.

Question

Quizplus · Accepted Answer

Product meaning often derives from culture, as cultural norms, values, and beliefs shape how a product is perceived and what it signifies within a society.

For the Role Acquisition Function,product Use Defines the Consumer as an Individual