In an advertisement,an automobile may be linked with status by showing a successful individual wearing expensive clothes and driving it into a house in what appears to be an upper-income neighborhood.This type of advertising would be a part of what is known as
A) advertising myopia.
B) communication block building.
C) symbol communication.
D) schema dissociation.
E) associative creation.

Question

Quizplus · Accepted Answer

This type of advertising uses symbols, such as the expensive clothes and upper-income neighborhood, to communicate status and associate it with the automobile. This is known as symbol communication. Advertising myopia refers to a narrow focus on short-term sales rather than long-term brand building. Communication block building, schema dissociation, and associative creation are not relevant terms in describing this type of advertising.

In an Advertisement,an Automobile May Be Linked with Status by Showing