The meaning of products derived from the culture can be used to communicate something about the various groups to which the consumer belongs.In other words,they serve as a(n)
A) consumption symbol.
B) emblematic function.
C) hedonic symbol.
D) affective tag.
E) idiosyncratic tag.

Question

Quizplus · Accepted Answer

Emblematic function refers to the use of cultural products to signify and communicate the identity of the groups to which an individual belongs. This function serves as a way to express group affiliation and identity through consumption.

The Meaning of Products Derived from the Culture Can Be