Question 1

By associating product characteristics with cultural principles and categories,
A) old meaning gets associated with the product in a recycling affect phenomenon.
B) new meaning gets created that can rebound against the individual.
C) meaning that exists at the level of the culture gets transferred to the product.
D) products become totemistic.
E) products become fetishes.

Accepted Answer

By associating product characteristics with cultural principles and categories, existing cultural meanings can be transferred to the product. This can lead to the product being seen as representative of certain cultural values or beliefs.

Question 2

We express our ethnic identification not only by the type of food we eat but also when we eat it.In the United States,dinner is typically eaten at about 6:00 in the evening,but in countries such as Spain and Italy,it is typically eaten
A) much earlier.
B) in the middle of the day.
C) much later.
D) at 5:00.
E) at 4:00.

Accepted Answer

In Spain and Italy, dinner is typically eaten much later than in the United States, usually around 9:00 pm or later. Therefore, the best choice is (C) much later.

Question 3

____ offerings and consumption practices stem directly from both the culture and the individual.
A) The quality of
B) The meaning associated with
C) The size of
D) The rationing of
E) Fulfillment of functional needs by

Accepted Answer

The meaning associated with offerings and consumption practices are shaped by the culture and the individual. It is not just the quality, size, rationing, or functional needs fulfillment that determine these practices, but also the significance and symbolism attached to them by the culture and the individual.

Question 4

BMWs and Mercedes-Benzes symbolize status in Thailand,just as they do in the United States.Such products are
A) utilitarian functions.
B) brand image dissociations.
C) functional tags.
D) cognitive marketers.
E) social class emblems.

Accepted Answer

BMW and Mercedes-Benz vehicles are considered symbols of higher social status or wealth in many cultures, including Thailand and the United States, making them social class emblems.

Question 5

Some occasions are festive while others are more somber.The clothing worn during these occasions mirrors these moods.The way we behave and the clothes we wear during these occasions are defined by the ____ of the occasion.
A) ritualistic phenomenon
B) cultural category
C) derivational category
D) connectedness function
E) emblematic function

Accepted Answer

The answer of Some occasions are festive while others are...

Question 6

Expensive heirloom china given to a couple on their wedding day by a favorite aunt can serve emblematic,connectedness and role transition functions.

Accepted Answer

Expensive heirloom china given on a wedding day by a favorite aunt can serve as a symbol of connection between the couple and their family history, as well as marking their role transition from single individuals to a married couple.

Question 7

Cultural principles
A) give guidance as to how culture is created.
B) are guidelines in certain societies about food products that are based on bacteria and cultures.
C) are socialization rules that guide us in the purchase of luxury goods and services, such as opera and art museums.
D) organize reference group influence.
E) are ideas or values that specify how aspects of our culture are organized, perceived, or evaluated.

Accepted Answer

Cultural principles refer to the ideas or values that specify how aspects of our culture are organized, perceived, or evaluated. They provide guidance on how people within a particular culture should behave, communicate, and interact with each other. These principles are crucial for maintaining a sense of belonging and identity within a culture.

Question 8

Just by looking at someone and his or her possessions,we should be able to tell whether that person is a member of the categories of men,Mexican American,upper-middle class,or youth.Thus,these possessions are used to
A) satisfy functional needs.
B) satisfy hedonic needs.
C) communicate the groups to which they belong.
D) search for information from various reference groups.
E) satisfy utilitarian needs.

Accepted Answer

Possessions can serve as a form of nonverbal communication, signaling membership in certain groups or categories. The possessions may include clothing, accessories, technology, or other items that are associated with a particular group. This process is known as "symbolic consumption" and is often used to express identity or status. Therefore, choice C is the most appropriate answer.

Question 9

Although Gayathri has lived in the United States for many years,she still wears a sari from her native land of India for special occasions.This is an example of a(n)
A) social class emblem.
B) ethnic emblem.
C) collection.
D) achievement emblem.
E) role acquisition.

Accepted Answer

Gayathri wearing a sari on special occasions is an example of an ethnic emblem, as it represents her cultural heritage and identity. A social class emblem would represent her socio-economic status, a collection would refer to a group of items she has gathered, an achievement emblem would signify a personal accomplishment, and role acquisition would relate to acquiring a new social or professional role.

Question 10

Foods such as chicken mole can serve as a(n)
A) gender emblem.
B) symbol of ethnic identity.
C) hedonic consumption symbol.
D) functional possession.
E) attribute-based possession.

Accepted Answer

Foods such as chicken mole can serve as a symbol of ethnic identity as they are often associated with specific cultural or regional cuisine.

Question 11

The ____ associated with the category known as work time dictate that it is more structured,organized,and precise than leisure time.
A) associations
B) attitudes
C) cultural categories
D) cultural principles
E) social classes

Accepted Answer

Cultural principles refer to the values, beliefs, and norms that guide behavior within a culture. The principle associated with work time is that it is structured, organized, and precise. Attitudes refer to individual beliefs and feelings towards a particular topic, social classes refer to the hierarchical divisions within a society, associations refer to groups of people who come together for a common purpose, and cultural categories refer to the ways in which people classify different aspects of their culture.

Question 12

For the connectedness function,product use defines the consumer as a group member and the product meaning derives from the
A) individual.
B) culture.
C) group.
D) emblem.
E) expressiveness of the consumer.

Accepted Answer

The answer of For the connectedness function,product use defines the...

Question 13

The preppy clothing style symbolizes identification with New England.Brightly colored,loose-fitting clothing symbolizes identification with sunnier regions of the country.In these cases,clothing serves as a
A) reference group marker.
B) cultural group indicator.
C) utilitarian tag.
D) geographic emblem.
E) climatic bellwether.

Accepted Answer

Clothing styles often serve as geographic emblems, indicating the region or area with which an individual identifies or is associated.

Question 14

As emblems,consumers use products to
A) satisfy functional needs.
B) satisfy hedonic needs.
C) communicate with the groups to which they belong.
D) search for information from various reference groups.
E) satisfy utilitarian needs.

Accepted Answer

Emblems are products or brands that consumers use to signal their membership in certain social groups or to communicate certain values or beliefs. Therefore, using products as emblems serves the purpose of communicating with the groups to which they belong.

Question 15

The meaning of consumption symbols can stem from either the individual or
A) the culture.
B) other symbols.
C) other products.
D) iconic memory.
E) totemism.

Accepted Answer

Consumption symbols can have meanings that are specific to a culture, in addition to any individual meanings.

Question 16

The natural grouping of objects that reflect our culture is (are)known as
A) schemas.
B) motivational groupings.
C) cultural categories.
D) cultural principles.
E) social classifications.

Accepted Answer

The natural grouping of objects that reflect our culture is cultural categories. This refers to the classification of objects, behaviors, or values that are associated with a particular culture or community. It helps to organize our understanding of the world and the things in it. Schemas refer to mental frameworks or models that help us to interpret and organize our experiences. Motivational groupings and social classifications are not specifically related to cultural grouping. Cultural principles are broad guidelines or values that shape a culture's behavior and beliefs but are not necessarily related to specific objects or groupings.

Question 17

The meaning of products derived from the culture can be used to communicate something about the various groups to which the consumer belongs.In other words,they serve as a(n)
A) consumption symbol.
B) emblematic function.
C) hedonic symbol.
D) affective tag.
E) idiosyncratic tag.

Accepted Answer

Emblematic function refers to the use of cultural products to signify and communicate the identity of the groups to which an individual belongs. This function serves as a way to express group affiliation and identity through consumption.

Question 18

When the purpose of acquisition,usage,or disposal of an offering is ____,these offerings have symbolic value.
A) to say something about who we are as people
B) sensory pleasure or emotional stimulation
C) to complete a task
D) to be abstract
E) to be valuable to the consumer

Accepted Answer

When consumers acquire, use or dispose of offerings to create symbolic meaning or say something about who they are as individuals, the offerings have symbolic value. This type of value is mainly associated with products such as clothing, jewelry or cars that allow consumers to express themselves in certain ways.

Question 19

Marketers and ad agencies match products with groups through target marketing.They communicate the relationship between the brand and the characteristics of target consumers.This is an example of cultural meaning that gets
A) displaced.
B) associated with the consumer behavior habits of the reference group.
C) transferred to the product.
D) associated with the consumer behavior habits of the cultural group.
E) transferred to other individuals within a reference group.

Accepted Answer

Cultural meaning is transferred to the product when marketers and ad agencies match products with groups through target marketing, thereby associating the brand with the characteristics of target consumers.

Question 20

Kimberly likes a particular mountain town because it reminds her of good times she had there with her family.This town has a(n)____ meaning for her.
A) hedonic
B) cultural symbolic
C) attribute-based
D) role acquisition
E) individual symbolic

Accepted Answer

The fact that the town reminds Kimberly of good times she had with her family indicates that the town has a personal, individual symbolic meaning for her. The other options do not fit the scenario described in the question.

Quiz 16: Symbolic Consumer Behavior

By associating product characteristics with cultural principles and categories,

We express our ethnic identification not only by the type of food we eat but also when we eat it.In the United States,dinner is typically eaten at about 6:00 in the evening,but in countries such as Spain and Italy,it is typically eaten

____ offerings and consumption practices stem directly from both the culture and the individual.

BMWs and Mercedes-Benzes symbolize status in Thailand,just as they do in the United States.Such products are

Some occasions are festive while others are more somber.The clothing worn during these occasions mirrors these moods.The way we behave and the clothes we wear during these occasions are defined by the ____ of the occasion.

Expensive heirloom china given to a couple on their wedding day by a favorite aunt can serve emblematic,connectedness and role transition functions.

Cultural principles

Just by looking at someone and his or her possessions,we should be able to tell whether that person is a member of the categories of men,Mexican American,upper-middle class,or youth.Thus,these possessions are used to

Although Gayathri has lived in the United States for many years,she still wears a sari from her native land of India for special occasions.This is an example of a(n)

Foods such as chicken mole can serve as a(n)

The ____ associated with the category known as work time dictate that it is more structured,organized,and precise than leisure time.

For the connectedness function,product use defines the consumer as a group member and the product meaning derives from the

The preppy clothing style symbolizes identification with New England.Brightly colored,loose-fitting clothing symbolizes identification with sunnier regions of the country.In these cases,clothing serves as a

As emblems,consumers use products to

The meaning of consumption symbols can stem from either the individual or

The natural grouping of objects that reflect our culture is (are) known as

The meaning of products derived from the culture can be used to communicate something about the various groups to which the consumer belongs.In other words,they serve as a(n)

When the purpose of acquisition,usage,or disposal of an offering is ____,these offerings have symbolic value.

Marketers and ad agencies match products with groups through target marketing.They communicate the relationship between the brand and the characteristics of target consumers.This is an example of cultural meaning that gets

Kimberly likes a particular mountain town because it reminds her of good times she had there with her family.This town has a(n) ____ meaning for her.