As emblems,consumers use products to
A) satisfy functional needs.
B) satisfy hedonic needs.
C) communicate with the groups to which they belong.
D) search for information from various reference groups.
E) satisfy utilitarian needs.

Question

Quizplus · Accepted Answer

Emblems are products or brands that consumers use to signal their membership in certain social groups or to communicate certain values or beliefs. Therefore, using products as emblems serves the purpose of communicating with the groups to which they belong.

As Emblems,consumers Use Products to