A status product may be given a premium price,made with certain features that are appropriate only for the targeted buyers,and distributed only in outlets that have a status image.This is best thought of as an example of designing elements of the marketing mix
A) in communication block building.
B) in schema dissociation.
C) in associative creation.
D) to reinforce the symbolic image.
E) in consumer socialization.

Question

Quizplus · Accepted Answer

The strategy described in the statement is all about reinforcing the symbolic image or status of the product. The product is given a premium price, exclusive features, and distributed only in prestigious outlets to create a perception of luxury and exclusivity. This approach helps to build a strong symbolic connection with targeted buyers by enhancing the product's status and prestige. Therefore, the best choice is D, which focuses on reinforcing the symbolic image.

A Status Product May Be Given a Premium Price,made with Certain