When Joe graduated from school and started his first professional job,he got rid of his ugly orange sofa and bought expensive leather couches to entertain guests.This is an example of products serving
A) to socialize consumers.
B) as socioeconomic group development.
C) as a reference group.
D) as an aspirational group.
E) as role acquisition.

Question

Quizplus · Accepted Answer

Joe's purchase of expensive leather couches upon starting his professional job reflects role acquisition, as he is adapting his lifestyle and possessions to fit his new professional and social role.

When Joe Graduated from School and Started His First Professional