Advertising has been accused of having a negative impact on the self-image of viewers.Specifically,it can

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Advertising often portrays images of idealized beauty, lifestyle, and possessions, which can lead viewers to feel inadequate and dissatisfied with their own appearance and possessions. This can reinforce materialistic values and lead to a negative self-image. While advertising can encourage impulse buying and compulsive buying, that is not directly related to its impact on self-image. The idea that advertising can make consumers buy cheaper sale items and lower their self-image and societal status is a subjective interpretation and not supported by research. The notion that advertising discourages impulse buying and thus lowers self-esteem and self-image is contradictory and lacks sufficient evidence.

Advertising Has Been Accused of Having a Negative Impact on the Self-Image