Global market segments are transnational consumer segments based on age,social class,and lifestyle rather than national culture.
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Q12: Consumption patterns vary greatly from one country
Q13: The Chinese government encourages companies to import
Q14: Scarcity of labor is never a problem
Q15: Informal sectors contribute to the economy by
Q16: Maslow's hierarchy of needs is universally applicable
Q18: Global marketers realistically can only target the
Q19: Capital-intensive manufacturing methods are more common than
Q20: Global segments may be based on lifestyles.
Q21: Soft-drinks consumption per capita is highest in
A)the
Q22: An important indicator of total consumer potential
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