Global segments may be based on

Question

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Global segments can be based on age, social class, and lifestyle. All of these factors can be important in identifying target markets for global marketing campaigns. Age can be important for products that appeal to a specific age group, such as toys or cosmetics. Social class can be important for luxury or premium products that are targeted to affluent consumers. Lifestyle factors can be important for products that appeal to specific interests or activities, such as sports equipment or travel services. By considering all of these factors, global marketers can create effective campaigns that resonate with their target audience.

Global Segments May Be Based on