Starbucks had been very successful in the United States.As Starbucks considered entering into the Mexican market,they were concerned because,unlike Americans,Mexicans rarely drank coffee.They wondered if Starbucks could create Mexican demand for coffee,and they questioned whether their upscale coffee shop format would offer a service experience attractive to Mexican consumers.Starbucks was concerned about differences in ____ in Mexico.

Question

Quizplus · Accepted Answer

The concern about whether Mexicans would drink coffee and whether the upscale coffee shop format would be attractive to them indicates a concern about differences in consumer behavior in Mexico. The other options do not directly relate to the specific concerns mentioned in the scenario.

Starbucks Had Been Very Successful in the United States