Purple is associated with expensive products in Japan,China,and South Korea but with inexpensive products in the United States.This buyer preference difference is due to cross-cultural differences in ____.

Question

Quizplus · Accepted Answer

The buyer preference difference in the association of the color purple with expensive or inexpensive products is due to cross-cultural differences in culture. Different cultures have different associations and perceptions of colors, shapes, symbols, and objects, which can affect their buying behavior and product preferences. In Japan, China, and South Korea, for example, purple is associated with luxury, royalty, and sophistication, whereas in the US, purple is associated with creativity, individuality, and affordability. These cultural differences may reflect historical, social, and religious values and traditions, as well as contemporary trends and attitudes. Therefore, companies that operate in multiple cultural contexts need to be aware of the cultural nuances of their target markets to develop effective marketing strategies and product designs.

Purple Is Associated with Expensive Products in Japan,China,and South Korea