Should we target French housewives or French working women? Should we develop a different marketing mix for Brazilian teens than the one we developed for Brazilian adults? These questions concern the firm's ____ strategy.

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These questions concern the firm's segmentation strategy, as they involve identifying and targeting specific groups of consumers based on shared characteristics or behaviors. A cosmopolitan strategy would focus on developing products and marketing messages that appeal to global or diverse audiences, while a financial strategy would focus on managing the financial aspects of the business, such as budgeting and investing.

Should We Target French Housewives or French Working Women? Should