Caroline is a marketing executive at a publishing company. She is planning to use the latest technology to plan a mix of phone, print, and Internet marketing campaigns. What should Caroline use to increase the efficiency of her telemarketers?
A)Autodialing
B)Direct marketing
C)Opt-in
D)AdSense

Question

Quizplus · Accepted Answer

Autodialing is an effective tool for telemarketing as it allows telemarketers to call a large number of customers quickly without having to manually dial each number. This increases the efficiency of the telemarketing team and allows them to reach more potential customers in a shorter amount of time. Direct marketing and opt-in are strategies for reaching customers through targeted messaging and building a customer database, respectively. AdSense is a pay-per-click advertising network for online ads and is not relevant to telemarketing efficiency.

Caroline Is a Marketing Executive at a Publishing Company