Carpets from Iran enjoy a positive country-of-origin effect.

Question

Quizplus · Accepted Answer

The country-of-origin effect refers to the positive or negative impact that the country of production or manufacture has on a product's perception and consumer purchasing behavior. Carpets from Iran have been renowned for their quality and craftsmanship for centuries, which has created a positive country-of-origin effect that enhances their perceived value and desirability among consumers.

Carpets from Iran Enjoy a Positive Country-Of-Origin Effect