A country-of-origin bias is only observed among buyers of consumer goods and not among buyers of industrial goods.

Question

Quizplus · Accepted Answer

Country-of-origin bias can also occur in the purchasing decisions of industrial goods buyers. They may have preferences for certain countries based on their reputation for producing high-quality machinery, equipment, or materials, or based on factors such as proximity, trade agreements, or cultural ties.

A Country-Of-Origin Bias Is Only Observed Among Buyers of Consumer