Strong global brands can easily overcome a negative country-of-origin bias.

Name: Strong global brands can easily overcome a negative country-of-origin bias.
Brand: Quizplus
Rating: 4.8 (52 reviews)

Question

Quizplus · Accepted Answer

Strong global brands often face challenges in overcoming negative country-of-origin biases because these biases are deeply rooted in consumers' perceptions and can significantly influence purchasing decisions, regardless of the brand's global reputation.

Strong Global Brands Can Easily Overcome a Negative Country-Of-Origin Bias