Televisa's decision to enter foreign markets and target Spanish speaking audiences is an example of a(n)____ strategy.

Question

Quizplus · Accepted Answer

Televisa's decision to expand into foreign markets and target Spanish speaking audiences is a strategy of extending the company's existing product or service lines into new markets. This is done to increase customer base and potential revenue streams while staying within the company's core competency.

Televisa's Decision to Enter Foreign Markets and Target Spanish Speaking