A producer of Chinese herbal medicines is planning to export to the United States and will be targeting Chinese living in America.The firm is pursuing a(n)

Question

Quizplus · Accepted Answer

An extender strategy involves taking a product that has been successful in the home market and expanding its reach to international markets without significant changes. In this case, the producer is targeting Chinese living in America, leveraging the existing product's appeal to a specific ethnic group in a new market, which aligns with an extender strategy.

A Producer of Chinese Herbal Medicines Is Planning to Export