A salesperson from a Turkish textile firm discovered that some Italian buyers wouldn't buy the Turkish product because it would put Italians out of work.The Turkish firm is suffering from

Question

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The situation described indicates that some Italian buyers are avoiding the Turkish product because they are showing consumer ethnocentrism, which is the tendency to prefer products made in their own country and to avoid products stemming from other nations. This is a negative bias toward foreign goods and can be caused by stereotypes or a general lack of knowledge about foreign products.

A Salesperson from a Turkish Textile Firm Discovered That Some